Description
Summary About Uluv At Uluv, we're on a mission to help pets live longer, healthier lives. Think of it as a services marketplace and telemedicine platform for pet parenting, powered by AI that connects the dots across your pet's health data to catch problems before they become emergencies. Basically: less panic, more peace of mind - for pets and their humans. AI-First Social Media and Growth Lead About the Role Uluv is building the playbook for AI-led pet care marketing in India, and this role owns it end to end. You'll run social media (ideation, calendar, publishing, community, reporting) and build the automated systems on WhatsApp and email that guide a pet parent from "just checking" to "loyal customer". You'll also build the prompt systems and tone guidelines that let Claude (or a similar tool) produce on-brand content, scripts, and messages at a scale a traditional content team just can't match. What You'll Own Social & Content: • Social media management across Instagram, Facebook, LinkedIn and other relevant platforms: calendar, publishing, community-building, and growth • Campaign ideas and industry tracking, so Uluv's content stays ahead of the category instead of reacting to it • Brand voice guidelines built as reusable Claude prompts, not a doc that sits unread in a drive folder • Daily scripts and creative variants adjusted per pet persona • Content-side GEO (Generative Engine Optimization) - structuring content so Uluv gets surfaced when pet parents ask ChatGPT, Perplexity, or Claude "best vet in Bangalore" or similar WhatsApp & Email Automation: • End-to-end WhatsApp automation - triage, booking, and follow-ups - built in ManyChat or Interakt (or similar) • Claude API integration for pre-screening: asking the right questions about a pet's symptoms before the vet gets involved • Email lifecycle campaigns in Mailchimp, HubSpot, or Brevo: welcome flows, appointment reminders, post-consult check-ins, win-back sequences for lapsed users • Deciding what goes over WhatsApp versus email versus organic social, based on urgency and how the user's actually behaving - not sending everything everywhere Reporting: • Weekly reporting across the full funnel - engagement, follower growth, WhatsApp/email open and click rates, bookings - so we know what to push and what to cut Potential Tools You'll Use Claude Workspaces/Artifacts (or similar) and your own prompt library for content and conversational logic, Canva (or similar) for visuals, ManyChat or Interakt (or similar) for WhatsApp, Mailchimp/HubSpot/Brevo for email, the Claude API for pre-screening logic, and native platform tools for scheduling and reporting. What Makes You a Fit • You've built a real AI content workflow before - not just used ChatGPT to draft an email • You've built a real conversational automation flow before • You know how to run a brand's social presence and email/WhatsApp lifecycle end to end • You understand pet owner segments well enough to write differently for a senior dog's joint pain vs. a cat's tele-vet visit • You're comfortable being the prompt writer, designer, and editor all at once • You can read a weekly report and turn it into next week's content and automation decisions