Description
I run a boat tour business in Krabi, Thailand (krabisunsetcruises.com), and I'm running Meta (Facebook/Instagram) ad campaigns to drive bookings. I need help diagnosing and fixing a data tracking gap between my Meta Pixel and Conversions API (CAPI). The problem: My Meta Events Manager shows Purchase events are being tracked by my browser-side Pixel (8 purchases in the last 7 days), but the server-side Conversions API is only capturing a fraction of those events (Meta's diagnostics report the server sending 6 fewer events than the pixel over a 7-day period). This is affecting my ad reporting accuracy and likely limiting how well Meta's ad delivery algorithm can optimize toward real bookings. My setup: Website: WordPress, hosted at krabisunsetcruises.com Booking system: Bokun (bookings, checkout, and payment all happen through Bokun's platform) Meta Pixel is already added inside Bokun's settings Meta Business Manager / Ads Manager access will be provided What I need: Audit my current Meta Pixel + Conversions API setup end-to-end (Bokun's tracking settings, Meta Events Manager, and my WordPress site if relevant) Identify exactly why Purchase events aren't being fully covered by CAPI (e.g., missing access token, incomplete event parameters, deduplication key issues — Meta's diagnostics specifically flagged "improving deduplication keys" as a possible fix) Fix the gap so Purchase (and ideally other key events — ViewContent, InitiateCheckout, AddToCart) are reliably sent via both P