Description
Summary Hiring someone AI, ML, and quant skilled to improve Denis, our AI Meta ads media buyer. Context We've been media buying with Meta ads in the insurance space for the past 4 years. We sell leads to insurance agents and have a routing and distribution engine for it. Roughly 350,000 leads a month. For a while we used a media buyer named Denis. Then we built an AI media buyer, named it Denis, and replaced him. The job Running Meta ads to generate leads has two primary areas we want optimized: 1. Media buying. Campaign management, adjusting budgets, turning states on and off, scaling and cutting. 2. Creative generation. Using data to make adjustments to the way creatives are being generated. The job is to use data to make both of those better. Build the system so it tests new things, learns from what actually works, and improves itself over time rather than running on fixed rules. The goal is that we prompt in normal English and from there the system generates creatives and runs the media buying. Ideal skillset High IQ. Quant thinking. ML. Fluent with LLMs and Claude Code as real working tools. Creative. I care more about how fast you grasp a new system and what you do with it than years of experience. Reference We asked Denis to explain himself and what he does. That writeup is attached so you can see what you'd be working with: https://claude.ai/code/artifact/2f9f0c0b-2fc0-4b87-aa8f-92cfe30c52ba We have a dashboard that handles our meta media buying that will be given to you as well (screenshot shown below) Excited to work with someone in this project! Even if you haven't dealt with media buying before, if you have the skillsets attached, we think you'd be a great candidate and we want to work with you (we could go hire a normal marketer who is technical but I think a quant is going to be the best person for this role)